Floria Gonzales

Born in Monterrey on July 20th, 1980, she moved to Acuña, Coahuila in 1983 before relocating to Mexico City at sixteen, where she continues to live and create today. Through photography, video, installation, performance, and painting, Floria constructs alternate realities that probe the depths of human consciousness. Her work transforms fiction into a powerful lens, revealing infinite universes populated by characters and scenarios that challenge our understanding of identity.

Her practice maintains a constant dialogue between fantasy and imagination, weaving together shapes and forms that reconstruct her own identity through the fragments of memories and lived experiences. Each piece becomes a portal into psychological landscapes where the boundaries between real and imagined dissolve.

As creator and director of Floto Studio, she has expanded her artistic vision into the realm of moving image, directing music videos and documentaries for renowned artists including Leonel García, Natalia Lafourcade, Torreblanca, Kaay, Sofi Mayen, Jazmín Solar, Sabino, Alondra de la Parra, and Chula de Clown. Her collaborative spirit has led to projects with Matisse, Francisca Valenzuela, Alek Syntek, Reik, Kevin Johansen, and Jorge Drexler, while her concert visuals have illuminated performances by Leonel García, Natalia Lafourcade, Carla Morrison, and Paty Cantú.

Her work has traveled across continents, exhibited in major cities including Mexico City, Monterrey, New York, Austin, Los Angeles, Miami, Berlin, Italy, and London, as well as emerging art markets throughout Latin America and Asia — from Bolivia and Chile to Hong Kong and Singapore. Recently, her exhibition The Four Seasons: Anomalies with Sandra Leal at JO-HS reimagined time and nature through a speculative lens, disrupting natural cycles through the forces of technology, biology, and energy.

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